When choosing personal care products, we are always looking for brands that share Marso Living’s commitment to ethical and responsible production. Synthetic ingredients and plastic waste harm not only our bodies, our planet and our lakes, rivers and the sea, but also our bed linen and bath towels.

What began as a search for certified organic skincare products in glass bottles has grown into a popular brand: Nooii, with a collection of more than 12 different products, all made ecologically. Daniela is passionate about sustainability, and one of the many projects she is involved in is supporting the Surfrider Foundation. In this blog post we learn more about the founder (Daniela), her products, what drives her, her evening rituals and ways to relax.

Tell us a little about yourself.

I am 1.80 m tall, with blonde hair and green-grey eyes. I have lived in Switzerland with my husband and our two children for 10 years. We spent the first years in Lucerne and have lived in Kilchberg for 6 years.

Why did you move to Switzerland?

For love 😊.

What is life like in Kilchberg?

Wonderful. I wouldn’t want to live anywhere else.

Your favourite place, restaurant, Badi or insider tip?

The Badi Kilchberg is my favourite place. The children have fun and I can relax 😊.

You used to be a model. Why did you stop, and how do you see the industry today?

I stopped modelling when I was expecting my first child. I was really looking forward to this new stage of life and no longer wanted to be pressured by conventional beauty ideals. Especially not after pregnancy and birth. For me, the modelling world in all its facets was and is a very superficial industry, and one that is emotionally very demanding for everyone involved.

Mymarsoliving Daniela Nooii.jpg

What is NOOII?

Nooii is a company that makes skincare products that are good for the body and do not harm the environment.

What made you start NOOII?

I couldn’t find certified organic skincare products in glass bottles anywhere.

So I started making skincare products in glass bottles myself 😊.

At the same time, it is very important to me to raise awareness that the cosmetics industry is one of the largest producers of plastic waste. Every year, tonnes of plastic end up in our lakes, rivers and ultimately in the sea. And the effects of this disaster are now known to everyone.

How long has NOOII been around?

I founded Nooii in November 2018. So two years. But I spent 4 years researching and preparing.

How do you balance your family and NOOII as a mother of 2 children?

With lots of love, stamina and regular exercise😊.

What makes NOOII unique?

With Nooii I am pursuing a new approach to a sustainable circular economy. That means that when making a product, I try to use natural packaging materials, produce as little packaging waste as possible and design the packaging so that it can be reused later. At the same time, I only choose very high-quality ingredients that are good for the body and nature and are biodegradable.

In my opinion, a business today has a responsibility to minimise the damage to our planet caused by making a product, or to make up for it in another way.

That’s why I also give 1% of the proceeds from every product sold to the Surfrider Foundation. Among other things, the organisation has campaigned for single-use plastic to no longer be produced. More projects are in the works 😊.

Mymarsoliving Daniela Nooii.jpg

What were the biggest challenges you faced with your start-up?

For me, difficulties or problems are there to be solved. So I don’t think about whether a problem is big or small.

Where can people find your products?

This month we are starting to ship products to the UK and Germany.

What are NOOII’s next steps?

A lot is going to happen in the coming months. We are launching new packaging with improved formulas for our products, and our worldwide online shop is going live too. There will also be new products. But those are still a secret 😉.

How do you relax before going to bed?

Almost every evening before going to sleep I do progressive muscle relaxation. For me this kind of relaxation works best. When I can’t sleep, I take magnesium.

What makes you happy in the morning?

A lukewarm coffee.

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